Building a personal brand takes time as we have to let know the people about us that we are good at something that provides value to people.
If a company tries to communicate with people, they won’t bother as feel as if they are talking to a logo, but when comes to personal branding, a person communicates with people through different modes of communication.
For example, Elon Musk has a bigger following than SpaceX and Tesla.
A personal brand can give rise to many brands from his/her influence. They become an influencer and a brand ambassador for the companies that they run.
One such influencer who builds his personal brand is Digital Deepak.
Evolution of a personal brand:
To build a personal brand, we need to learn a new skill through concepts, facts and procedures which is nothing but ultra-learning.
Write about what you have learned. We can understand when we write.Start consulting other people instead of working for them. We can show our blog as our personal brand.
Teach other people by becoming a mentor.
Start your own product or service business with the conclusion that you have developed some value to the market, solve problems of people.
Chose a skill, become expert in it. Deciding where to compete is half your success. If you cannot become an expert in one category, be an expert in the sub-category. Chose the category that is the market demand and upcoming need of people. Every market becomes a two-player market in the long run.
This is nothing but MASS-TRUST.